FFORA’s starting point was to be the first fashion and lifestyle brand for people with disabilities, specifically wheelchair users. FFORA was created to work as a platform to encourage dialogue and inspire a shift in perspective to remove unnecessary barriers for the conversation around disabilities. We also created a brand experience that proves how disability products can look good and work effortlessly.

FFORA was build together with the disability community and disability specialists. Every design decision, brand messaging asset and visual asset was specifically tested with our audience to achieve cultural and technical outcomes FFORA was set to address.

Responsibilities:

• Competitive and Peer Brand Research

• Brand Playbook

• Verbal Identity

• Website experience planning

• Package design

• Promotional product and marketing planning

• Email marketing planning

Solving a Common Wheelchair Accessory Pain-point: Product Compatibility

There are hundreds of different wheelchair models currently in the market with varying frame sizes. We created a quick scroll-down menu where customers can check if our product line is compatible with their specific chair design.

Checking the Frame Size was Made Easier by Providing Simple Instructions

In cases where one won’t find their chair on our compatibility list, we added simple instructions for self-measuring frame tube sizes to determine if our products are compatible.

Reception and public acknowledgements

FFORA’s products have won two major design awards and been critically acclaimed by the community and design industry. FFORA has been featured New York Times, Cosmopolitan and biggest Finnish media outlets such as Yle and Helsingin Sanomat.

Most importantly, our customers have been extremely happy about their FFORA products and the change they’ve brought into their everyday lives.