Moby Chair
A Paper Pulp Chair for Imaginative Play
Make it Play!
Like a cardboard box, Moby invites children to modify, decorate, and draw on, making it an open-ended canvas for children imagine, express and explore.
Moby is part of a passion project Mooki Mello, a brand about letting go of creative constrains. Created with a dear friend Tim Ronco.
Delivered:
Industrial Design
User-testing and validation with Museums, Schools, Kindergartens
Manufacturing Coordination
Developed company’s brand and identity (Ongoing)
Moby is a special chair made of paper pulp that sparks imagination and endless creative possibilities. Moby’s playful saddle form is fun to sit on and adapts to many needs—from games and play to tabletop activities and social gatherings.
Recommended Ages 3-7 • Holds up to 100 lb • Splash-proof • Ergonomic Design
Moby is made of 100% pre-consumer recycled paper and is 100% biodegradable. Made in USA.
Paper Pulp as a Material
Paper pulp moulding is a manufacturing process that transforms recycled waste paper into new products. The material is often associated with cheap and mundane items such as trays for carrying coffees and packaging for eggs. With Moby chair we elevated paper pulp into the form of a valuable consumer product that celebrates its raw craftiness and temporary nature.
A Sample product and mould at Keiding Manufacturing Inc.
Advantages of the Material
Cheap
Biodegradeable
Temporary - After all, it’s paper
Structurally strong with the right geometry
Looks crafty
Safe for kids to play with
Factory line: wet and freshly moulded paper pulp products go through an oven where they harden and the residues bond.
“My class had a blast with Moby! Moby’s dynamic form gives so many surfaces to play with.”
- Yung Le Page, Teaching Artist
Children’s Museum of the Arts
New York City
“Sarah doesn’t typically like to paint, but she’s really enjoying painting on her new Moby chair!!!”
- Jessica, Mom of 2
New Jersey
